Fullo

The Fullo brand is all about having FUN, which makes a lot of sense for a confectionary snack brand.

Fullo wants to be the brand to add FUN to your daily life, whether you are looking for a snack break after school, in the middle of the workday, or when you’re already doing something enjoyable, let Fullo make it even more fun with every crunchy bite.

This makes Fullo not only the perfect snack for younger audiences, but also for young-adults, and adults who don’t mind a snack to brighten their day. 

With a brand all about fun, you want it to appear exciting; not only through visuals and text, but also through video.

The main challenge of this is that competing candy and confectionery brands also try to appear fun and exciting. Especially with a relatively new brand in the market. 

This means that the communication needs to be visually appealing so that people don’t just scroll by to the next post.

To stand out, visuals and text need to capture attention as much and as fast as possible. We used the red color of Fullo as the main color scheme for the visuals, bold lettering to emphasize the brand, product names, and its features, motion lines to make even still images more thrilling, and a fun and exciting tone in the copy that resonates with an audience that views themself as young and fun.