Schneider Electric

Schneider Electric came to us with the task of opening the doors to their Lazada Official Store. The company already had brand awareness and was known as an electrical industry leader in the Thai market; their products were available through various distributors that sold other electrical equipment or home improvement stores. However, they did not have a strong presence in the rapidly growing Thai eCommerce market.

We were also approached by their brand APC for us to act as their eCommerce enabler; tasked with redesigning their existing online stores on Lazada and Shopee operated by their licensed distributors, and supporting the brand and its logistics partners in campaign management and customer service.

Schneider Electric already had some pre-existing assets that could be applied to eCommerce platforms, such as product images, price lists, and specifications, but they were not eye-catching and would not be able to stand out in the sea of similar products sold online.