Virbac

We hatched a plan, with the first step being building awareness to the brand and what it had to offer consumers. With awareness campaigns with the “Virbac Everyday Care” messaging on Facebook and Instagram, we were able to get the brand name and products in front of millions of people.

Once awareness was created, it was time to create a place where consumers could easily buy the products. Prior to approaching us, Virbac did not have any e-commerce channels. We were able to bring them to a successful e-Store launch on Lazada; complete with storefront design, product listings, and individual product descriptions for each product skew (SKU). In addition to this, we also provided them with digital marketing services on platforms such as Meta (Facebook and Instagram) and Google (Display Ads, Shopping Ads) which lead potential consumers directly to the storefront where they could buy the petcare products directly. The sales of Virbac to consumers exploded with the launch of the Virbac Official LazMall store, putting the product into Thai pet loving consumers’ hands all over the country.

Our content is also used in Virbac’s marketing in Vietnam, the Philippines, South Korea, Taiwan, Indonesia, Malaysia, Singapore, and Myanmar.