In the modern digital marketplace, the content landscape is no exception.
By 2022, 82% of all internet traffic will be video views. We need to be more agile in planning our content strategy than ever before. Keeping costs low, while finding innovative ways to connect with buyers… and nothing adds more quality than solid motion design.
Motion graphics are one of the top seven types of design in marketing that uses text, graphics, colour, and movement to create visual video content.
It’s often used for logo animations, product animation videos, and infographic videos.
Some people might say that motion graphics are animated graphic design, and they are not wrong at all. Motion graphics are a type of animation. Meanwhile, animation is an umbrella term for the whole field of moving imagery, including everything from cartoons to claymation.
In this case, motion graphics are used to show the movement.
According to research conducted by MIT neuroscientists, our brains process visual information very fast — about 13 milliseconds. Motion graphic videos are short and get straight to the point. It packs all the important information in just a minute. This allows your target market to easily understand and share it with families, and friends who they feel are interested in the product or service in the video.
Motion graphics cut down costs considerably. It cuts out the expense of having someone to explain something that a few graphics can easily do. However, live-action video production is quite expensive and requires a location or studio and an entire crew. On the other hand, motion graphics can be done on a computer and takes less time to complete.
Remember when the Melbourne Metro wanted to run an ad campaign for safety around trains? They could invest in posters, and hire a few local actors to perform safety scenes. Instead, they decided to try out a motion design animation with an earworm of a song. It went viral with 210 million viewers.
This is a good way to use Motion Graphics to explain a concept
Colours play a huge role in grabbing the audience’s attention. When motion graphic videos are opening on any social media site such as Facebook, the ads are auto-played but default set to mute. The voiceover of the video is not much focused on. If the content catches the audience’s eyes then the voice-over is listened to. Therefore, the content should be non-verbal information and catchy enough to catch audiences in the first second. If you add too much to the video, the video becomes more complicated. It may be entertaining but misses the whole point of the marketing.
This Spotify video is a good example of non-verbal video content. Instead of explaining how their product works, they chose to take the opportunity to explain how their product is personalized just for you.
Explainer animations are short videos that explain or present about a business. Do you have a great story about why you started your business? Tell it with an explainer animation.
Do you want to explain a complex concept with charts and other images? Well, the best way to represent information is to use an infographic which is a combination of imagery, illustrations, charts, graphs, text and other elements.
Make your brand even more memorable with a moving logo!
This is the same concept as a logo animation – look at how you could manipulate them into motion and give them a little bit of life.
Enhance your titles with custom, branded animation that makes your content more engaging, distinctive, and memorable.
If you’ve created an app or digital platform, it’s a smart idea to show it in action through motion graphics. Your audience can see what they will get. In addition, you have the opportunity to show the best features of your platform.
Motion graphics are a powerful tool to win the audience’s attention. They also increase conversions, boosting brand awareness, and helping consumers understand all types of products and services… so are you ready to use it?
A post written by Piyarat Nakrat, former Junior Graphic Designer at MOST 2414.
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