Whether you are a small or large company, one of the most significant sources in driving business to be successful is employees. In order to find and recruit those talents, you need to make them aware of your company and be specific on what you are looking for in them. LinkedIn Marketing can help you.
It is a popular social networking site, especially in terms of professional networking. It not only helps the unemployed to find a job, but also assists the company to find the perfect fit for the role.
LinkedIn doesn’t focus on personal life like other social networks, such as Facebook or Instagram. Instead, it conveys a company’s characteristics, users’ qualifications, and job opportunities and also helps users to professionally connect with others in the real business world.
Since technology has been rapidly developed, other social media like LinkedIn has also been improved in order to meet users’ expectations and convenience. Nowadays, there are more than 830 million members worldwide that are using LinkedIn as a connection between businesses.
Moreover, more than 87% of recruiters have been using LinkedIn to create opportunities for the talents to reach out to them. This lessens the employers’ difficulties in finding new employees, going through candidates’ applications, and communicating with the candidates.
Firstly, you have to demonstrate who you are, what your company does, and what you specialize in on your profile. This will help you to target the specific candidates who are interested in your field such as, Finance, Digital Marketing, Production, etc.
Then, create new job posts and share on your LinkedIn profile, using #Hiring hashtag to notify your network when you share the update.
In order to attract the talents, you have to fill out needed information under the job post page. For example, company description, job description, candidates’ qualification, the number of employees in the company, and other additional information. Moreover, LinkedIn allows the users to see some extra information like how many applicants applied to this position so far, or does that company have anyone that came from candidates’ school searching from their connection.
If they are interested in the position, the candidates are able to submit their application directly through LinkedIn Marketing Solutions. They do not have to search for recruiters’ email, go to the company to submit the application themselves, or use different communications for every company. This not only accommodates the candidates but also the recruiters, since all applications will be organized in one place.
Other than only reading their application, the recruiters can also see the candidates’ linkedIn profile. Such as, their experiences in work or school activities, education, skills which are endorsed by their “followers”, or even volunteering. This information can help recruiters to distinguish each candidate and take it into consideration in the recruiting process.
There are two versions of the LinkedIn Talent Solution: a free version and a paid one.
For the free version, recruiters are only permitted to post one free position at a time for a total of 30 days, and the posts will only be partially visible in non-promoted search results. Additionally, it enables recruiters to only develop their corporate page in the context of their overall organization.
The paid version, however, allows them to advertise an infinite number of positions at once, rank highly in LinkedIn job search results, focus on qualified prospects, and only be charged for job views. It also enables the business to develop a career page that emphasizes company culture and receives 19x more job views than the free one.
As a digital marketing firm, MOST 2414 has the potential to help companies create their own LinkedIn profiles. We will be able to help you with the pillars of hiring people, telling your brand’s narrative, marketing your brand, and generating quality leads. Welcome to find out more about us and start connecting with us at MOST 2414.
A post written by Ornkanya Sinonpat, Digital Marketing Manager Intern at MOST 2414 and student at Boston University. Reach out to me on LinkedIn.
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