Lead generation campaign in Malaysia and Indonesia for the world’s largest eyewear manufacturer, Luxottica. The campaign was commissioned by Luxottica Southeast Asia from Singapore office.
Luxottica is the world’s largest eyewear manufacturer and distributor. The company is the owner of brands as Ray-Ban, Oakley, Vogue Eyewear, and exclusive licensor of – among others – Chanel, Dolce & Gabbana, Burberry, Prada and more.
Luxottica Southeast Asia has invited us to pitch ideas and strategy to implement digital marketing & communication solutions. The main challenge was that we cannot use the existing corporate and brands social media channels. We had to work with Luxottica’s regional eyewear distributors assets.
The campaign Love Your Eyes engaged online with consumers driving them to selected stores, Luxottica’s partners of the initiative. We built a landing page where consumers can check the closer shop to get a free eyes test checkup and special promotions on Ray-Ban, Vogue Eyewear and Oakley products.
More than 800 stores in Malaysia and Indonesia have been part of the campaign. Single stores, regional distributors and Luxottica has spent zero in media buying and advertising.
Stores
Leads
Ad Spent
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