We're starting a movement
Client: Harmless Harvest (San Francisco, USA)
Production: MOST 2414
Film Director: Taimoor Sobhan
Assistant: Paratthakorn Boonthittanont
Drone: TeamParallel Co. Ltd.
Editing & Post-Production: Studio 324 Co. Ltd.
Storyboard: Masae Otaka
Photographer: Cedric Arnold
Harmless Harvest is a beverage company that produces coconut water from Thailand and it is based in San Francisco. “Coconuts evoke a tiki hut on a beach, but to Justin Guilbert and Douglas Riboud, the tropical fruit inspired something much wonkier an ethical supply chain. In 2008, they found themselves on conventional MBA tracks, Guilbert as a marketing director at L’Oréal and Riboud as a vice president at finance firm Lazard. The former business school buddies had an impulse to start a company that could benefit consumers, its producers, and the planet. Seven years later, Harmless Harvest has 300 employees, 200 of whom live in rural Thailand, where the coconuts the company uses are ethically harvested, processed, and packaged. Guilbert and Riboud spoke about its surpassing $100 million in sales and becoming a top player in the hyper-competitive coconut water wars.”
After we’ve done a photo shooting with the founders for New York-based magazine Inc., MoST 2414 has been assigned by Harmless Harvest’s CEO to produce 3 corporate videos to share with the company’s social media channels.