Hansar Hotels

Hansar Hotels

#Hansarcontest

CLIENT                                        

Hansar Hotels & Resorts

INDUSTRY                                   

Hospitality

BRIEF                                            

Luxury hospitality chain Hansar Hotels had a new goal: to engage with a new customer segment: the creative community in Thailand and overseas. In collaboration with Hansar Bangkok team, we have launched the first art contest on Instagram. We have invited people to post creative images which represent the value of the ancient Thai word “hansar”. Originally it means “a moment full of joy and happiness”. Online for 1 month, we got 150+ posts related to #hansarcontest and #hansarhotels.
From online to offline, the #hansarcontest project has organised an exclusive creative workshop with artist and illustrator Pomme Chan and the best 20 authors of the contest. One lucky winner will go to the amazing resort of Hansar Pranburi, Thailand.

WHAT WE DID 

Strategy Consulting
Social Media
Project Management
Art Direction

RESULTS                                 

+25% Organic Instagram Followers
+200 User Generated Contents

 

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