Hansar Hotels

Hansar Hotels

#Hansarcontest

Client: HANSAR Hotels & Resorts
Agency: MOST 2414

GOAL
Luxury hospitality chain Hansar Hotels had a new goal: to engage with a new customer segment: the creative community in Thailand and overseas.

IDEA
In collaboration with Hansar Bangkok team, we have launched the first art contest on Instagram. We have invited people to post creative images which represent the value of the ancient Thai word “hansar”. Originally it means “a moment full of joy and happiness”.

PROJECT
Online for 1 month, we got 150+ posts related to #hansarcontest and #hansarhotels.
From online to offline, the #hansarcontest project has organised an exclusive creative workshop with artist and illustrator Pomme Chan and the best 20 authors of the contest. One lucky winner will go to the amazing resort of Hansar Pranburi, Thailand.

SERVICES
Creativity
Art Direction
Artist Liaison
Marketing
Communication Consulting
Social Media Planning
Project Management

RESULTS
160+ posts related to #hansarcontest
+25% followers in 1 month
1 press conference
1 event (workshop)
1 event in-progress (online and offline exhibition)
UGC (User Generated Contents)